Friday, January 24, 2020

Honor Roles In Medieval Society Essay -- essays research papers

The Poem of the Cid is a story of a hero based in medieval Spain. During this time period much of everyday living was distinguished by honor roles. Throughout this paper I will write roles honor played in this society, and the effect it had on the expectations of men and women in medieval society. I will end with ways in bringing dishonor.   Ã‚  Ã‚  Ã‚  Ã‚  The Cid was an ideal Lord. He was generous to his followers, showed them respect, and took acceptance of their council. He was loyal almost to a fault. He brought honor to himself by giving honor to his Lord, King Alfonso. Alfonso who was the opposite of the Cid, he did not know how to let his vassals bring him honor. The King often believed the enemies of the Cid therefore not trusting him. Enemies misled the King, which later dealt the banishment of the Cid. After he was banished from his home never did he hire himself to the Moors as a mercenary. The Cid continued to gain much territory and many riches for the king who exiled him, King Alfonso. In doing this he hoped to regain the acceptance of his king.   Ã‚  Ã‚  Ã‚  Ã‚  The Cid brought honor to himself and his king by winning in battle. A measurement of honor could be assembled on the number of victories along with the â€Å"booty† that had been collected. An example of this is shown in the battle against Count Ramon. After accomplishing this victory The Cid gained possession of Colada, a sword worth many marks in silver. Written on page 75, â€Å"T...

Thursday, January 16, 2020

How and why customer groups are targeted Essay

Gillette mach 3 turbo razor The Gillette mach 3 turbo razor is aimed at men age between around 17 upwards. The mach 3 turbo razor is essentially a razor for shaving hair off men’s faces, so any man who wants a clean shaven face is targeted by Gillette. Xbox one Microsoft have marketed the Xbox one as more than just a game console but a multi-media centre to attract a bigger target audience than just gamers. They targeted anyone between mid teens to late twenties or even higher. However Gamers will take up most of the target group. Apple iPhone 6 The iPhone 6 can be marketed at pretty much anyone with the wide range of functions it has for example: internet access, high definitions camera and video recorder, easy music access, games, texts and calls and face time. The target audience is anyone from mid teens and upwards. Fender standard telecaster The fender standard telecaster is an instrument that will be aimed at anyone who plays electric guitars. It can be aimed at young children or elderly people and all guitarists in between, but also because of it versatility it can be aimed at many different genres of music for example: Blues, Rock, country etc†¦ Business to business products Bic ball point pens These types of pens are one of the most famous pen brands in the world, Because of this many business have used their products. Bic ball point pens are aimed at all businesses which may have offices or any sort of reception or desk work to be done. For example: Accountants or law firms. JCB Large Excavator JCB will aim their large excavator (Digger) at any sort of contracting/sub-contracting firms that are involved in the construction industry. For example: Joinery firms. The main characteristics/features of each group for each product Gillette mach 3 turbo razor Because the target audience of the Mach 3 razor is so big it is hard to specify specific characteristics apart from the fact they are men who want a very good close shave with minimum facial irritation. These consumers will be from all backgrounds and live globally all over the world. Microsoft Xbox one The most of the target audience will most likely be people who like playing video games and probably have done before the Xbox one was released; these people are aged between early – mid teens to mid – late twenties. Also because of the Xboxes marketing as a multi-media centre many people have who like movies may have bought one also. The people who own an Xbox are from all over the world have a big range in age. Apple iPhone 6 Most likely because of the iPhone sixes recent release the people who bought one had an iPhone prior to this one releasing. Also because the iPhone 6 is so expensive the people who did buy one are financially well off or bought it although they know they can’t afford it or Teenagers asked their parents/ guardians to buy them one. These people are global however the majority are in the U.K and U.S.A. Fender standard telecaster The people buying standard telecaster are for the majority of the time musicians and have an interest in music probably because of their choice in guitars blues, rock, country, rock and roll etc†¦ However because of  Christmas telecasters may have been bought as presents to children or siblings. Also in recent years old electric guitars have become collectable some reaching prices of $400,000 and above in some cases, so collectors may have purchased a standard telecaster to keep for 40 years until it is collectable. Bic ball point pens The business that buy Bic pens are mostly office based for example accountants or law firms, Also it could be construction firms with offices. Pretty much any business with an office that needs pens probably buy Bic pens. Because Bic is a global company they have customers all over the world and these companies may vary in their trades. JCB Large excavator Unlike Bic not every business needs a digger. This product will be specific to the construction or deconstruction industry. Contracting businesses will be the biggest customer for JCB these may include joinery or earthmoving contractors. JCB is now a global company meaning their customer base will also be global as construction work has happened all over the world and will proceed to be so. How each audience is reached Consumer products A business may decide it needs to reach its customers geographically. Two neighbourhood classifications that are commonly used by organisations are ACORN and MOSIAC. ACORN is a geo-demographic tool that businesses use to identify and understand the UK population and local demand for products and services, The ACORN system categories UK postcodes using demographic statistics and lifestyle variables to give businesses a guide to the difference between geographical regions. MOSIAC is a system that classifies households in the UK into 12 Mosiac groups and 52 sub groups called Mosiac types. These groups and types are formed on the basis that the households comprising them share certain characteristics. Their core customer segments by cross-referencing their customer database with the profile. This helps them to make marketing decisions based on the kind of customer they attract. Business to business products All the individuals and groups who participate in the purchasing decision process in a business are known as a Decision-Making Unit or DMU. A DMU could include the following groups: Influencers: these are individuals whose opinion may be sought about a product or organisation. They will probably be influenced by brands, company reputation and ongoing relationships. Users: Users will be interested in the benefits the product offers, such as increased production rates or reduced waste. Buyers: Buyers or purchasing officers will be concerned about easy purchasing arrangements, delivery dates and security of supply. This can mean that a business can differentiate itself from the competition by stressing its success rate and how long it will last. Deciders: Deciders such as managing directors will probably be most concerned with the overall cost of the product and whether the organisation can afford it. The cost benefit of purchasing the product or service is a key issue as it is obviously not worth the purchase if the benefits that may result do not warrant the initial investment. Specifiers: Specifiers decide on the detailed specification of the product to be purchased. They may well want technical information about such things as component performance and material characteristics. Gatekeepers: Gatekeepers may deny potential users information for a variety of reasons, for example, quality managers may have safety concerns or finance managers may have financial reservations. They can prevent sellers reaching the key decision makers. Bibliography Btec Level 3 National Business Student Book 1

Wednesday, January 8, 2020

Neptunium Facts - Periodic Table of the Elements

Neptunium  Basic Facts    Atomic Number: 93 Symbol: Np Atomic Weight: 237.0482 Discovery: E.M. McMillan and P.H. Abelson 1940 (United States) Electron Configuration: [Rn] 5f4 6d1 7s2 Word Origin: Named after the planet Neptune. Isotopes: 20 isotopes of Neptunium are known. The most stable of these is neptunium-237, with a half-life of 2.14 million years Properties: Neptunium has a melting point of 913.2 K, boiling point of 4175 K, heat of fusion of 5.190 kJ/mol, sp. gr. 20.25 at 20 °C; valence 3, 4, 5, or 6. Neptunium is a silvery, ductile, radioactive metal. Three allotropes are known. At room temperature it exists primarily in an orthorhombic crystalline state. Uses: Neptunium-237 is used in neutron-detection equipment. Sources McMillan and Abelson produced neptunium-239 (half-life 2.3 days) by bombarding uranium with neutrons from a cyclotron at the U. of California at Berkeley. Neptunium is also found in very small quantities associated with uranium ores. Element Classification: Radioactive Rare Earth Element (Actinide Series) Density (g/cc): 20.25 Neptunium  Physical Data Melting Point (K): 913 Boiling Point (K): 4175 Appearance: silvery metal Atomic Radius (pm): 130 Atomic Volume (cc/mol): 21.1 Ionic Radius: 95 (4e) 110 (3e) Fusion Heat (kJ/mol): (9.6) Evaporation Heat (kJ/mol): 336 Pauling Negativity Number: 1.36 Oxidation States: 6, 5, 4, 3 Lattice Structure: Orthorhombic Lattice Constant (Ã…): 4.720 References: Los Alamos National Laboratory (2001), Crescent Chemical Company (2001), Langes Handbook of Chemistry (1952), CRC Handbook of Chemistry Physics (18th Ed.) Return to the Periodic Table Periodic Table of the Elements Chemistry Encyclopedia

Tuesday, December 31, 2019

Brain Drain And The Allure Of High Income Abroad - 1540 Words

1.0 Introduction According to Merriam Webster (2015), brain drain is referred to as a circumstance where by all or the majority of geographic region and capable resources and skilled ,intelligent within a given area leave the area because of various factors that comprises lack of high paying employment. In addition brain drain is also mentioned to as capital flight of human. Brain drain in another way of defining it, refers to the leaving of skilled, professionals from one economic sector to another country or field for better remuneration or living conditions. The allure of high income abroad refers to a circumstance whereby people in developing countries are entice by the benefits offered on develop countries. This paper will be focusing on brain drain and the allure of high income abroad and how developing countries can work to stem the personal flight by finding solutions. 2.0 Courses of brain drain According to (Gedamu, 2002), international migration is divided in three major categories. 2.1 Lack of Employment and Low Salaries Developing countries experience lack of employment and low salaries and this cause people to migrate where their demands are met. We can also say that low salaries and lack of employment tempt people to look for much suitable employment that can provide them with better salaries elsewhere. 2.2 Political instability in home country Political instability in home country can make people lose confidence in their governments and futureShow MoreRelatedHow Does The Brain Drain Be Hot Potatoes Throughout The World? 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These two countries develop their software industry at the same time with great potential by common consent. the approximate number of software corporation is about 6000 in China, and total income has reach 390 billionRead MoreA Brief Note On The Soviet Revolution Of Russia Essay9167 Words   |  37 PagesSoviet Socialist Republics was established as a federation on Dec. 30, 1922. The death of Lenin on precipitated an intraparty struggle between Joseph Stalin, and Trotsky, who wanted switer socialization of at home and fomentation of of revolution abroad. Trotsky was banished from the Soviet Union in 1929.and was later murdered Mexico City on Aug. 21, 1940, under uncertain circumstances. Stalin gained power by eliminating his enemies in the country , removing opposing party leaders and military officailsRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesoperation around, o nly to find that Rubbermaid’s problems were not easily corrected and that they negatively impacted Newell’s fortunes as well. What do you do now? In April 1992, just outside Paris, Disney opened its first theme part in Europe. It had high expectations and supreme self-confidence (critics later called it arrogance). The earlier Disney parks in California, Florida, and more recently Japan were all spectacular successes. But rosy expectations became a delusion as marketing miscues finallyRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 Pages.............................548 The Performance Impact of Human Resource Practices..................................................................549 INDIVIDUAL HIGH-PERFORMANCE PRACTICES........ 551 LIMITATIONS OF INDIVIDUAL PRACTICES .............. 607 EVOLUTION OF PRACTICES ................................... 608 SYSTEMS OF HIGH-PERFORMANCE HUMAN RESOURCE PRACTICES .......................................... 609 INDIVIDUAL BEST PRACTICES VS. 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Monday, December 23, 2019

British Imperalism in India Essay - 1068 Words

Britain had a desire to have a more economic, political, and social influence over India. Even though the British never preserved a notable military existence in India, they were able to maintain political control. Many changes were made, which benefitted India, but there were also some changes, which contributed to its deterioration. Despite the negative impacts Britain left on India, imperialism is best understood as a strong country extending its authority, in order to increase its wealth, by bringing more of the world under its control, because Britain helped in the development of India from a nation-state, to a unified country, which is modernly the world’s largest democracy. Britain, a strong nation, demanded more influence over†¦show more content†¦The British policies required India to produce raw materials for means of British production and to buy British merchandise. The British forbid competition between India and Britain. After the railroad network was se t up, India became even more valuable to Britain. The railroads transported raw materials from the inner lands to the trading ports, in a rotating sequence. Industrialization added to Britain’s desire for raw materials and new markets and the British were motivated by this desire and looked for colonies to obtain. Adopting the policy of imperialism was economically beneficial for Britain, since it helped supply Britain with raw materials for industrial development, along with cheap food for Britain’s developing population. Britain chose to become imperialistic, because it would bring them prudent and economic benefits. Imperialism had both a negative and positive impact on the people and culture of India. The British possessed most of the economic and political power and established restrictions, which the Indians were not allowed to go against. However, India received several benefits from Britain’s rule, mainly in economy and education. The British rule in India assisted India in developing its capital for the future, as an independent country. Britain discovered several raw materials, which could easily be produced in India, which meant more wealth. While India was under British rule, westernized technology was introduced, in order toShow MoreRelatedHistorical Literature and Dehumanization2175 Words   |  9 Pagesor administered by European Governments. By 1892, for instance, the British Empire had influence on almost  ½ billion people and  ¼ of the total global population and economy. As a result, its HYPERLINK http://en.wikipedia.org/wiki/Common_Law o Common Law political, HYPERLINK http://en.wikipedia.org/wiki/English_Language o English Language linguistic and HYPERLINK http://en.wikipedia.org/wiki/British_culture o British culture cultural legacy is widespread. At the peak of its power, itRead MoreNotes on History: From 1757 Leading up to World War I4610 Words   |  19 PagesRobert Clive/Battle of Plassey 1757- British wanted to bring India into their empire. Incredible ambitious. Begin career as clerk for East Indian Company. He tried to commit suicide twice. Desperately unhappy and wanted to do something with his life. Siraj Ud- Dula was beginning to resist the East Indian Company. Clive said I know how to defeat this man the Indians had more people than the East Indian Company. He went around and begins to buy loyalty of generals to rebel against the prince. The Battle

Saturday, December 14, 2019

Apology Paper Free Essays

Apology Paper In the Apology by Plato, the scene is set up on the jury; Socrates is standing in front of his accusers, Meletus, Lycon and Anytus. He is defending for himself against the four charges brought by the accusers. Socrates is charged with inquiring the heaven and searching things beneath the earth, a Sophist, not believing the god of Athens, and corrupting the youth. We will write a custom essay sample on Apology Paper or any similar topic only for you Order Now Therefore, surrounding him was a group of wealthy young audiences. In the Apology, Socrates is defending for himself as well as prophesies to those who condemned him. Although Socrates died, but he never convicted of his charges; even at the last moment, he warns the condemners and accusers will soon be punished by his son. In my opinion, if I were on the jury, I would also find Socrates as not guilty. Socrates violates none of the four charges, and by his eloquence, he embarrassed his accuser in front of the public, especially the wealthy young group of people and leading the defense on the jury and trap the accuser. According to the four charges on Socrates, the first one is Physicist, which is inquiring in the heaven and searching for things beneath the earth. Socrates uses two points for his defense, the falsehood that Socrates is a Physicist and Aristophanes. In the Dialogue, â€Å"and took possession of your minds with their falsehoods† Socrates thinks that the jury is judging unjustly for his charge, for those people who are being told that he is a Physicist since child. By default, those people are tended to think of the Physicist side. The word â€Å"default† means the natural tendency of thinking him as a Physicist in the first place. Later in the dialogue, Socrates furthers his defense by using Aristophanes’ comedy as an example. Aristophanes, also known as the father of comedy, he has been said to recreate the life of ancient Athens more convincingly than anybody else. With such a great name being mentioned in front of the public, it is far more convincing that Socrates is not in the charge of Physicist, since Socrates treats the charge as watching a comedy which tells nonsense theory. Therefore, Socrates on the jury claimed that Meletus could not charge him for that. O Athenians that I have nothing to do with these studies. † The above statement shows the denial of Socrates of being a Physicist, he did not inquiring the heavens and below the earth. In my opinions, Socrates is obviously not guilty for the charges. He never was a Physicist, and even if he is, he would have search for explanation of the God, and knowing the cause of some Myths and use scientific approach to find the answer. The most i mportant fact about Physicist is that they don’t believe in God, they believe in evidences and proofs instead. But Socrates does believe in God. Besides, I found no sign of Socrates in doing anything scientific. Instead, he is trying to call out the people who he met are present here to witness the truth. The second charge against Socrates is he making the worse argument into the better argument, this charge identified Socrates with the Sophists, a Sophists is a tutor who charged for tutoring the youths for a career in politics by teaching them how to make a convincing arguments and travelled from city to city to teach the youth. If I were on the jury, I would give a vote for him for not guilty. First of all, Socrates in the dialogue seems to separate him from the Sophists group, he jokes about if he able to teach, he would honor his student to pay him. Later he quotes other great philosopher as his argument, he is honoring those great people have the knowledge to persuade the youth to leave their own citizens, with such privilege that is certainly worth some money. Also he told the story of Hipponicus’s son and the way he interprets is convinced that Socrates lacks any knowledge in teaching other people. â€Å"My poverty is a sufficient witness. Furthermore, Socrates is using his poverty level as a proof and a strong argument against Sophist, yet if he is charging fee for exhortation, it would if brought him out of poverty and living in luxury. But throughout the dialogue, there are plenty of places where Socrates stated that he have no money, â€Å"But you see that I have none, and can only ask you to proportion the fine to my means. † If he have the money, he would if volunteer to make an offer for the proposal for the sentence, instead of keep saying he have no money. As a conclusion, Socrates never travelled nor charged people money and living the life of poverty. It is very hard for me to think of Socrates doing the same as the Sophist, therefore I would brought in a verdict of not guilty for Socrates. The third charge for Socrates is corrupting the youth, â€Å"what evil does he practic or teach? They do not know, and cannot tell. † Socrates introduced his defense but saying group of wealthy young men came across him and getting angry with him for finding out that they really know nothing and call him the misleader of youth. But they can’t even point out what particular thing that Socrates had corrupted them, his argument was how he corrupted the youth when nobody can tell what Socrates teach. Furthermore, Socrates uses his eloquent brilliantly to embarrass his accuser Meletus. Socrates brought out Meletus and constantly ask him question and set him up to step on the trap. The tricks that Socrates is trying to do is to make Meletus contradicts himself. From the point of the jury, I would say he is not guilty for corrupting the youth. On the jury, Socrates pretends that he is the corrupter and asks for the people who he have given them advice to be his accusers, then he followed by a long list of names that he come across with. Besides, Socrates uses the word â€Å"produce† to emphasize his argument that Meletus should have â€Å"produce† some of witness that Socrates had gave them bad advice and Socrates even volunteer to make way them. Judging from this point, I certainly know that Socrates is telling the truth and he is confident that he is not corrupting the youth. Besides, I also think that the charge of corrupting the youth is linked with other charges, like the Sophist charge, the Sophist were very distrusted by Athenians, if Socrates is found guilty for Sophist, he is certainly corrupting the youth too, vice versa. Besides, the analogy of the training of the horse is a convincing point, yet the young men also require training by a skilled teacher, and most people cannot do it, unless those youth are same as the horses. Therefore, he is found not guilty for corrupting the youth. The last charge against Socrates is not believed in the god of Athens, this charge is probably a follow-up of the first charge, Physicist. If you do not believe in the god of Athens, than you must be worshipping other god, therefore, Socrates’ accusers think he is inquiring the heaven and searching for thing beneath the earth. In order to defense against he, Socrates further asks Meletus question by interrogating him to what extent is mean by not the same gods which Athens recognizes. Later Socrates regards the sun as stone and doubt about if Meletus is accusing Anaxagoras instead. â€Å"You really think that I do not believe in any god? This quote clearly shows Socrates’ argument, as Socrates are being accused on the jury, he defend himself by questioning Meletus of not knowing his belief. Socrates’ horsemanship and flute-playing is definitely dubious for Meletus, as he did not answer the question but get up an interruption. For the judgment here, I would say S ocrates is not guilty for not believing the god of Athens as he does believe in gods of Athens. In his defense, Socrates admitted that he do believe in divine beings, it must be spirits or demigod and he claims and make Meletus to say that Socrates is an atheist who believes in spiritual agencies and demigods. Socrates here successfully lead his accuser to admit that he have made a false accuse and have made up one just for charging Socrates. Without a valid accuse, how can Socrates be found guilty of not believing in the god of Athens? And yet Socrates is believes in the god of Athens. To conclude, if I were on the jury, I would found Socrates not guilty for the four charges. Nevertheless, the jury never wanted Socrates to die; it is Socrates would fain lose his life. Truth is always the truth, if you endeavor to defense, someday you will success. How to cite Apology Paper, Essay examples

Friday, December 6, 2019

Competitive Strategy Business Model Innovation Method

Question: Discuss about the Competitive Strategy for Business Model Innovation Method. Answer: Introduction: Innovation is the continuous process of finding various methods by which any people, company or organization can sustain in its field of operation without being kicked out by their competitor (Amit and Zott 2012). The e-learning model of week 4 talks about innovation in business model. It has been able to highlight certain points based on which any company can develop a sustainable success path. There are four aspects in a business model, namely, the customers, goods and services offered to them, revenue generation and creation of value proposition. People usually have three misconceptions by the term innovation, they are: Innovation implies certain out-boxed ideas that never existed. It implies use of high profile technology and a company needs huge amount of resource to get grand success. The first thing that this video highlights is that many business giants failed as a result of misinterpreting the concept of success. They have the notion that their current scenario determines th eir success rate. The success of a company depends on how well the company can change their business models. This video also highlights the fact that most of the successful innovators created their products by amalgamating two or more product. Innovation in a business model implies changing minimum two aspects in a model (Visnjic, Wiengarten and Neely 2016). The adroit companies have successfully refined, changed the product design and modernize the existing products in order to stay ahead of their competitors. A successful innovation either reduces the cost of production or increases the value of the product as given by the customer. Microsoft Corporation is one of the leading companies using innovation in their business model. The company founded by two buddies, namely Bill Gates and Paul Allen in 1975 has gone through radical innovation in their products and services. It started its journey by providing BASIC interpreters and now it is one of the giants producing video games, high profile computers and smart phones (Ikeda and Marshall 2016). It also launched Microsoft Surface in the year 2012. The way in which the company evolved through innovation is discussed now. The company expanded its business strategically from entering the OS business, introduced office suite, x-box and then surface pro. It gradually acquired Skype in 2011 and LinkedIn in 2016. Microsoft Corporation has successfully kept the price of its smart phones lower than the other smart phones available in the market serving the same purpose (www.microsoft.com 2016). Also it has provided opportunity to synchronize the laptops and tablets working on Windows OS with the smart phones so that people can get access to the data stored in those gadgets even when he are out of their home. It has given tough competition to Google and Apple in recent years and in the year 2012 it also surpassed the revenue generated by Apple Inc. Realizing the fact that it cannot strive to compete with the age old method is the greatest success of Microsofts business model (Pisano 2015). Hence, it has given its users the opportunity to contact their relatives and friend via Skype messaging. It has helped in the communication, whereby the users do not require to be confined in-front of their computers. At present it has been involved in changing its strategy which has also taken a toll in their current equity but the CEO hopes that this will enhance the future of the company. E-Learning Week 5: CAGE Framework, Evaluation of International Trade Opportunity: International trade depends on several important factors like inflation, national income and government trade policies of the trading partners, export subsidies and import restrictions and last but one of the most important thing s comparative advantage of the trading nations (Ghemawat 2015). Professor Pankaj Ghemawat has developed an interesting and exigent theory named CAGE Framework. This framework can help people to understand the international theories of trade in a more realistic way. The acronym CAGE refers to: C: Cultural A: Administrative/ Political G: Geographic E: Economic According to Professor, any kind of interaction, both inclusive and exclusive of trading relation are highly affected on the edge of these dimensions (Ghemawat and Altam 2016). Data suggests that whenever any two or more country has analogy in these aspects then the probability of those countries in trading is much higher than the countries which do not have resemblance in these aspects. There is huge impact on the economic and social scenario of a country depending on these aspects. This framework helps in analyzing the discrepancies and the parallelism of the countries. Coca-Cola Co. is one of the international brands incorporating and implementing the CAGE framework in their business model. It tries to implement different strategies in their business in different countries. For e.g.: They advertise their products differently in different countries. Say, in the country of India, they took the help of famous celebrities named Amir Khan, Deepika Padukone, Farhan Akhtar, Alia Bhatt, etc to promote their products. On other hand while Western consumers they posted advertisement of Marilyn Monroe, Elvis Presley, etc. In order to reach out to various customers the company has also used the local language of the country in which it trades. Like in China, it used Chinese language where as in India it used promotional songs in Hindi language (www.cocacolacompany.com 2016). The company has efficiently used the geographical locations of different countries in spreading their product. The company has been efficiently establishing their shops and vending machines in public areas so that more people can get the access to their drinks. It has efficiently used its CAGE framework and has expanded its products to more than 200 countries. The uniqueness of this company is in the economic strategy that it uses in its trade. It has kept the bill of its products lower than most of the available substitutes. The most important thing that the company did is to aggrandize its products. Apart from soft drinks, it also sells fruit juices, caffeine products and energy drinks. The company had been so efficient in implementing various kinds of strategies that it faces the least competition in spite of the fact that it is engaged in international trade throughout the world. References: Amit, R. and Zott, C., 2012. Creating value through business model innovation.MIT Sloan Management Review,53(3), p.41. CocaCola Company. (2016). Home Page. [online] Available at: https://www.coca-colacompany.com/ [Accessed 15 Dec. 2016]. Ghemawat, P. and Altman, S.A., 2016. 7 Distance and International Business Research.The Laws of Globalization and Business Applications, p.200. Ghemawat, P., 2015. From International Business to Intranational Business. InEmerging Economies and Multinational Enterprises(pp. 5-28). Emerald Group Publishing Limited. Ikeda, K., Ikeda, K., Marshall, A. and Marshall, A., 2016. How successful organizations drive innovation.Strategy Leadership,44(3), pp.9-19. Microsoft.com. (2016). Microsoft Official Home Page. [online] Available at: https://www.microsoft.com/en-in/ [Accessed 15 Dec. 2016]. Pisano, G.P., 2015. You need an innovation strategy.Harvard Business Review,93(6), pp.44-54. Visnjic, I., Wiengarten, F. and Neely, A., 2016. Only the brave: Product innovation, service business model innovation, and their impact on performance.Journal of Product Innovation Management,33(1), pp.36-52.